Usually, when I see posters for movies or museum events on billboards or in train stations, I am suckered right in. Doesn’t matter what film is coming, what broadway show, or exhibition, it looks amazing to me. I am every marketer’s dream target.
Except for this exhibition poster on the tram through downtown Melbourne:
Everything about this advertisement screams: DON’T GO!
I could carry on with my lists of why this advertisement is completely ineffective, but I think it speaks for itself.
Don’t go. And don’t take your children.